Hi! I'm Lars Huijbregts.
I'm many things, but mostly I'm an online marketeer from the Netherlands with a ❤️ for hard data, hot coffee, and tinkering together cool stuff (with either resin, wood, words, code, paint or numbers).
I love working in an agile yet structured manner.
Let's work hard, make mistakes, adapt, learn and get shit done!
Data Informs Everything: 'Meten Is Weten'
Gathering, structuring and presenting data makes me get out of bed in the morning. Not everything can be expressed in KPI's and percentages - but you can bet I will try.
"Curiosity" Isn't Just A Mars Rover
I live in a golden age of tools, self-learning, and adaptability - do you? There's a tool, method or program for any type of campaign - let's use it! One of my key habits is to continuously test if all current methods are up to the task: what can be cut, optimized or integrated?
Will Work For Coffee
Got a project that needs a fresh pair of eyes? Need help structuring and - more importantly - measuring your funnels? Stuck in the forest of modern analytics- and online marketing tools? Let's talk about it over a cup of coffee!
Stuff I do
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Conversion Rate Optimization
I consider websites to always be part of a larger journey, and only by fully understanding that journey, one can truly optimize conversion processes.
Copywriting
Both writing and editing texts to make sure Google gives them the appreciation they deserve.
Websites... in general
Having worked for a digital agency for multiple years, I know my way around many a CMS, front- and backend.
Social Media Marketing
I've worked as a social media consultant for multiple companies. Posts, likes, engagement, and ads hold no secrets for me!
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Practical implementations of AI and machine learning
I’m keeping up-to-date on all current AI developments, and often implement it in my workflow (when it can help me get a job done quicker and better)!
Project management
I've worked in quite a few teams, but I would love to get better at managing/running a team!
Coding
I love to code in my own spare time, but I'd love to become just a biiit more proficient in Javascript, Ruby, R and/or Python.
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Introducing others to the wonders of data-driven marketing
Be it team members, management or other stakeholders, I love showcasing what can be accomplished with practically applied data!
A/B testing
Seeing how users interact with experiment really scratches a very rudimentary itch for me - it's the ultimate meeting between data and practice!
Analytics
There's so. Much. Data. in any given project. I love sifting through it and reemerging with actionable insights.
Streamlining (marketing) processes and making them scalable
Tools, so many tools! There's a tool for everything, and I'm quite adept and combining all of those into manageable workflows, making sure that working with them becomes easy and fun, and successes are reproducible and scalable!
Work I’ve Done
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I did a full SEO audit for the Rotterdam-based organization Mixblik, which offers work/education programs for immigrant women.
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I did a full SEO audit and website analysis for Stichting JONGPit, an organization that aims to build a community and support network for young people with chronic illnesses or disabilities.
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For the UAF, I volunteered to audit their site on their current SEO performance and potential. By applying both a deep dive into their site links and structure as well as an analysis of their actual content and presentation, I was able to deliver a step-by-step report with concrete steps for improvement - which proved informative for both their current online marketeers, as well as the rest of the company.
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My extensive experience with healthcare clients at ROQUIN provided a solid background to make the transition to a major private healthcare provider. At Equipe, I am responsible for any and all online activities that can improve awareness, acquisition, and retention. I oversee the online advertisement portfolio, off- and onsite funnel, user experience, CRO and periodical campaigns, for our three major brands.
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My healthcare/marketing experience proved a perfect fit for Da Vinci Kliniek, a company in the middle of a major fusion and transition. I combined their website with that of the Instituut van Hyperbare Geneeskunde, keeping their Google rank intact, and aided in a variety of online campaigns and conversion optimization.
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As Online Marketeer within a Digital Agency, I was responsible for: - Translating client (and their client!) wishes into a practical website build plan. This included audience research, interviews, focus groups, analytics, and testing - Assisting during construction, which basically meant translating dev-speak into client-speak (and the other way around), setting up the technical side of analytics (KPI's, Tag Manager, heatmaps etc.) - Delivering on what was promised: assisting in or in some cases completely implementing the client's online marketing strategy into the new site, delivering periodical reports with insights and recommended actions. During my time at ROQUIN, I've had the pleasure to work for a large variety of clients, including major hospitals (CWZ, Gelderse Vallei, Beatrixziekenhuis).
People I’ve worked with
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"Wat een fijne samenwerking! Fijn persoon, helder proces en waardevolle input!"
Lotte van der Linden, director JONGPit
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"Lars denkt pragmatisch en constructief mee in een groter geheel, zo kunnen wij met wat kleine tips en aanpassingen al veel winst behalen in onze zichtbaarheid. Ook knap is dat hij meedacht binnen een voor hem onbekend vakgebied en toch de juiste punten naar voren wist te halen. Een dikke aanrader dus."
Anne Broekman, Kennismanager at UAF Stichting voor vluchteling-studenten
For me, online marketing is about finding the story behind it all and taking your audience along for that ride.
It’s no surprise then, that many of my hobbies revolve around stories and how they’re told. I love movies, tv-shows, and books, but also writing, drawing, painting, I blog extensively about tabletop roleplaying games, and I wrote and published my own tabletop RPG!